CCF Sponsorhip Handbook
CCF Australia
Whilst working at Gruden I have been heavily
involved in the redevelopment of the CCF Australia
visual identity. Image treatments, typography and printing methods have been
introduced for the creation of a more unified brand across all media.
The sponsorship handbook, a 28 page booklet, utilised positive photography
where possible, focusing on the benefits of work being done rather than playing
on guilt and negative imagery.
A halftone image treatment was introduced to get more value from a limited
photographic resource. Many of the images on hand were shot on low res digital
camera. These images as halftones can be blown up to a full page spreads and
still maintain their visual integrity whether on four, two or single colour
print jobs.
Tags: Print