
Too hard.
As I load the washing machine with another weeks dirty laundry tonight, I find myself guessing, yet again, how much 100mls of Bold 2 in 1 Laundry detergent actually is. Is it one cap full? No, two? Maybe three? Nah, that’s too much surely!
Come on guys, other brands have managed to work this one out, Normal load equals one cap full! Heavy, one and a half. Of course, this does require a redesign of the existing bottle, but really, this little piece of usability has spoiled my brand experience and I wont be buying Bold again!
And as a side note, why is everyone so freaking happy on Laundry detergent websites? It’s Laundry!